As a free service we present a regularly updated selection of useful facts and figures on the world of sponsorship:


1. Sponsorship Ideas 6. Sponsorship is More Commercial
2. What Do Sponsors Value Most? 7. Even Philanthropic Sponsorship Is More Commercial
3. Do you Need Connections to Get Sponsorship? 8. Higher Value Agreements & Smaller Sponsorships
4. Five Questions Every Sponsor Should Ask 9. Links
5. Glossary of Terms Commonly Used in Sponsorship  

3. Do you Need Connections to Get Sponsorship?

It certainly makes a life easier but according to Nancy Fogle at IEG 60% of sponsorships start with a cold call! Some of the world’s biggest sponsorships, such as Nextel and NASCAR, and Barclays sponsoring the New York Nets stadium for $300 million allegedly resulted from cold calls.