As a free service we present a regularly updated selection of useful facts and figures on the world of sponsorship:


1. Sponsorship Ideas 6. Sponsorship is More Commercial
2. What Do Sponsors Value Most? 7. Even Philanthropic Sponsorship Is More Commercial
3. Do you Need Connections to Get Sponsorship? 8. Higher Value Agreements & Smaller Sponsorships
4. Five Questions Every Sponsor Should Ask 9. Links
5. Glossary of Terms Commonly Used in Sponsorship  

4. Five Questions Every Sponsor Should Ask

  • How visible was my sponsorship?
  • Did anyone notice it?
  • Did it change perceptions of the brand?
  • How much more product did we sell as a result?
  • Should we renew?