As a free service we present a regularly updated selection of useful facts and figures on the world of sponsorship:


1. Sponsorship Ideas 6. Sponsorship is More Commercial
2. What Do Sponsors Value Most? 7. Even Philanthropic Sponsorship Is More Commercial
3. Do you Need Connections to Get Sponsorship? 8. Higher Value Agreements & Smaller Sponsorships
4. Five Questions Every Sponsor Should Ask 9. Links
5. Glossary of Terms Commonly Used in Sponsorship  


6. Sponsorship is More Commercial

Proof of the seriousness with which sponsorship is taken came as the ICC International Code on Sponsorship was upweighted in November 2003 to underline the commercial nature of sponsorship.

"Any commercial agreement by which a sponsor, for the mutual benefit of the sponsor and the sponsored party, contractually provides financing or other support in order to establish an association between the sponsors image, brands or products and a sponsorship property in return for rights to promote this association and/or for the granting of certain agreed direct or indirect benefits"

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