As a free service we present a regularly updated selection of useful facts and figures on the world of sponsorship:


1. Sponsorship Ideas 6. Sponsorship is More Commercial
2. What Do Sponsors Value Most? 7. Even Philanthropic Sponsorship Is More Commercial
3. Do you Need Connections to Get Sponsorship? 8. Higher Value Agreements & Smaller Sponsorships
4. Five Questions Every Sponsor Should Ask 9. Links
5. Glossary of Terms Commonly Used in Sponsorship  

2. What Do Sponsors Value Most?

The most common reply to the question “If you could improve one thing about the sponsorship industry, what would it be?” in the Redmandarin Sponsors Survey 2004 was that sponsors would like the rights holders to be more reactive to the needs of brands rather than offering standard packages, they would also like them to understand that sponsorship is a partnership.