As a free service we present a regularly updated selection of useful facts and figures on the world of sponsorship:


1. Sponsorship Ideas 6. Sponsorship is More Commercial
2. What Do Sponsors Value Most? 7. Even Philanthropic Sponsorship Is More Commercial
3. Do you Need Connections to Get Sponsorship? 8. Higher Value Agreements & Smaller Sponsorships
4. Five Questions Every Sponsor Should Ask 9. Links
5. Glossary of Terms Commonly Used in Sponsorship  


7. Even Philanthropic Sponsorship Is More Commercial

A recent survey by US sponsorship experts IEG showed that 40% of sponsors making purely philanthropic donations expect some marketing benefits in return. This figure is expected to rise over the next few years and will mean approaches will have to be made on a completely different basis in order to succeed.

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